The platform is rolling out a fresh option that enables them to reduce the volume of AI-created content appearing in their streams. This move comes as the company revealed that it now features over 1 bn content made with AI.
Trial and Implementation
The update is undergoing trials over the following weeks before a widespread rollout. This development coincides with a surge in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
It has been noted that nearly a tenth of the quickest rising content creators on a competing service primarily display content made by AI. A large amount of this content is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is typically illogical or surreal.
Based on user feedback that many people like content created using AI tools, ranging from computer-generated images to science explainers, and we want to provide users the ability to see more or less of that, according to their own preferences,” commented a platform representative.
Volume and Proportions
The platform shared that there are currently 1.3bn videos on its network tagged as AI-generated. Collectively, more than 100 million media items are uploaded to the service every day, making AI-generated material a relatively small percentage of its overall inventory.
User Control Features
Users will be able to decrease or raise the amount of artificial media they view by using the “manage topic” feature in the platform and selecting AI-made media. Further subjects that can already be modified under the setting include news, fashion, cosmetics, and movement.
AI Disclosure Rules
Its rules oblige users to tag “realistic” AI-generated content, and it forbids harmful deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its user guidelines.
In addition, the app will now add an “AI-made” label to content produced via its proprietary AI systems, or flagged by an industry-wide initiative for identifying artificial media. This measure is designed to deter users from trying to bypass the disclosure requirement.
Responsible AI Funding
The platform is additionally launching a $2 million awareness program for experts and organizations to create educational content about responsible artificial intelligence. This project will benefit charitable organizations specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has supported its content review process, during discussion over proposals to lay off numerous safety staff in Britain. It is set to reduce 439 jobs in its content moderation department in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.
A senior executive stated that people-led review would still have a role, but AI can safeguard staff by removing the most graphic content before it gets reviewed by staff. TikTok reported a significant reduction in disturbing and violent content handled by human moderators over the last 12 months due to the use of its AI tools.
We believe it is crucial to integrate staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
